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Get the Book!

It’s an Amazon best-seller.

If you want to build a compelling story for your innovation, and inspire people to love it, you need this book!

It’s available now on Amazon here.

For years, founders, product managers and students have asked me how they could develop and refine their skills as “innovation storytellers.” I finally got the message and wrote this book!

Learn more about the book here.

David is a long-time tech executive and marketer.

He led the ad agency J. Walter Thompson in San Francisco, held senior marketing roles at two start-ups and was VP Marketing at Yahoo! (during their heyday).

David now runs Box Out Industries where he works with entrepreneurs, product managers and marketers to develop and convey their product stories.

He also started Spiral Staircase Productions to collaborate with artists and is currently developing two original musicals. David teaches at Berkeley-Haas Business School and works with several accelerators throughout the Bay Area.

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News, Media & Updates

Listen to a podcast, watch a webinar, or read my startup stories on Forbes.com

PRODUCTBOARD WEBINAR FORBES ARTICLES  | THE MARKETING BOOK PODCAST

John Stormer,

EVP Strategy and Operations, Salesforce

I have worked with David over many years in a lot of situations-- in crises and green fields, at global corporations and tiny start-ups. At all times, David has been a constructive, creative force driving to the key insight and the big idea. And he always gets there.

 

Laurie Peterson,

Serial Entrepreneur

, Founder, Build & Imagine

and CEO of Inkbrite

David helped me nail the story for my toy startup Build & Imagine. This led to winning pitch competitions, capturing the interest of Shark Tank, raising $1.3million in funding in an industry that has no VC activity, launching a successful kickstarter campaign, selling into major retailers, and ultimately getting acquired by a top toy company.

 

Binta Iliyasu,

Researcher, NITR, Nigeria

David helped me create an inspiring story which I'm now using to inspire and motivate young girls in northern Nigeria towards education and agricultural science career. Whatever it is, the way you tell your story online can make all the difference.

Brad Bao,

Chairman, Lime Mobility

Entrepreneurs and innovators have big dreams of changing the world with a grand vision. But that's not enough. The key to making a big impact is to articulate the vision to be compelling and exciting, to wow a group of super talented people, partners and investors to believe and support the cause. The best way to do so, is by transforming an abstract vision into a vivid story, and this is exactly what David will help you do.

 

Jon Klein,

Former President CNN,

Founder, Hang Media

No one knows your startup’s story better than you do. And as you’re about to discover, no one knows how to help you tell it better than David Riemer.

 

Michael Berolhzeimer, Founder, Managing Partner, Bee Partners

As a VC focused on investing at the inception-stage, I’ve heard thousands of pitches. After each pitch, one of the most common pieces of advice we give is to get your story straight. David will not only improve your chances of winning investor capital, but help you narrow your focus at the most critical time in your company’s formation.

Ion Stoica, Chairman Databricks

Behind every company and every product there is a story. These stories are what ultimately define your company, they are the ones that connect your users with your product. David is a master of uncovering and telling these stories. I had the privilege to work with David to tell the first stories of both Databricks and Anyscale, stories which were instrumental in putting these companies on the map.

 

Sonja Hoel-Perkins

Founder, Perkins Fund

Building successful startups is about so much more than novel technologies - it is about solving big problems for customers woven into a beautiful story. David is the master of teaching storytelling by telling stories.

 

Rich Lyons, Chief Innovation Officer, UC Berkeley

My advice to innovators: Tell ‘em you’re painting a picture; then tell them the story that paints that picture. And if you want to know how to do that, you need to read David’s book.