My Startup Stories on Forbes.com

Ridwell Lands over 75,000 customers by meeting the moment

Ridwell’s father-son origin story is as compelling as it is adorable. This startup story about a recycling startup neatly answers the question "why now."

Jiminy’s is fighting climate change one pet treat at a time

Founder and CEO of Jiminy’s sustainable pet food company, Anne Carlson, pivots from her origin story to a customer story to pitch her cricket-based pet food brand.

Donnel baird raised over $100M for blocpower by figuring out the right problem to solve

Founder and CEO of Blocpower, Donnel Baird, needed a few years to figure out the conflict in his story — how to electrify buildings previously powered by oil or gas.

The amish startup that’s telling a love story

Amos Yoder is an Amish startup founder who faced an interesting challenge in describing a new retail business he’s building called Kinfork. He had to tell a love story.

Alina su balances emotion and logic in a quest to make self-administered medicine needle free

Alina Su, Founder and CEO of Nova XS, raised $1 million to create a prototype of a device that makes needles obsolete for certain patients. She first demonstrates the power of telling a personal story about her seven year old sister and then breaks the problem into three parts before solving each one.

HOW CAPTIONING APP, AVA, USED STORYTELLING TO RAISE $16.3MILLION

Ava founder, Thibault Duchemin, demonstrated the power of a simple and attention grabbing narrative to build his business that helps people who cannot hear.

Traveling spoon, the airbnb for food, tells a pivot story to survive the pandemic

The founders of authentic, food travel experience company, Traveling Spoon, Aashi Vel and Stephanie Lawrence, make a pandemic pivot by offering virtual cooking classes worldwide.

top rated super bowl ad has a message for startups

The No. 1 rated ad in Sunday’s Super Bowl broadcast, per USA Today’s Ad Meter, was Barbie’s Dream House spot for Rocket Homes and Rocket Mortgage. This winning ad, created by Highdive, has a lesson for anyone hoping to short pitch. Tell a story.